My interest in advertising probably started when i was young enough to really understand what advertising was really all about. The first time i really got attracted was when i saw the rivalry in the beverage industry. More or less they were admired by all the segments of the society including the one's who didnt like drinking them at all. One thing that really tricked me into thinking deep about those big guns was the cracking ideas that they floated on televisions within a flash of second to prove the winner in the never ending race. What was really thought capturing was the battle they continued for over 10 decades and the kind of name and fame they have gained that today branding and the top beverage companies are totally interlinked and ment to continue being considered synonymns.
Surprisingly one never thought that two products in the same league would bask into the top names of branding just by building a never ending rivalry. Despite it being never ending, the kind of impact it shares amongst the masses is colossal. My personal experience(to know what ad are created for) i believe is the same for a large section of the young adolescents despite it got nothing to do with their understanding of taste and preferences which they probably developed when they were yet to take their first step but i guess that's what branding is all about. If they cant understand you, atleast let them remember you! Hats down to the branding experts in these brands, they bought synonyms for branding out of their products. Cheers to all!!
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