Well we might consider children to be a small segment in the society specially in concern with purchasing power but ironically they grab close to 20,000 crore of the market. According to industry estimates, the organised kidswear market in India is around Rs 4,000 crore and it is growing at 20-30%. The Indian kids apparel market is expected to grow to Rs 45,000 crore by 2013, of which branded kids wear is projected to be Rs 20,000 crore (Source: Economic times).
The change in trend shows the inclination of retro parents to fall for their kid's "requirements" for branded wear and other compliances to follow. Majority of this is the due to the development of peer pressure or to out shine from the rest and why shouldn't they be having these brands when their parent's average monthly income (in Delhi itself) was much higher than 50,000 in 2006!!(Source: Times of India). I wonder what it possibly is now...!! No wonder we find the branded school brats all around these days..
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