Pen is mightier than the sword!

Well i believe every blogger who has newly started writing blogs would start specifically with the topics he is mostly attracted to. Take my example, I love Pens! All varities of them and i am in suppport of the idiom that "Pen is mightier than the sword".

Not only because of the literal meaning but because brands like Waterman have show-cased them like that. I ll personally recommend everyone to once visit the Waterman's website. If you personally have an awe for pens than that's the best website you can check out! Its not just about the quality or the pricing that makes the true value for the product. Looking at its virtual visit for all the varities that it offers and the kind of presentation they have to offer is astounding. Every single piece in display would leave you enticed towards that one. My personal take is that if i would have seen these priceless assets in shops i would have just looked through as we always do while window shopping but i guessed after taking a view of their homepage http://www.waterman.com/ i was just checking my wallet wondering when and how can i own such magnificant master pieces.

P.S. Check out the virtual writing on their webpage. Its better than any website giving any sort of a virtual map or view........!! :)

20,000 crores: No child's play!

Well we might consider children to be a small segment in the society specially in concern with purchasing power but ironically they grab close to 20,000 crore of the market. According to industry estimates, the organised kidswear market in India is around Rs 4,000 crore and it is growing at 20-30%. The Indian kids apparel market is expected to grow to Rs 45,000 crore by 2013, of which branded kids wear is projected to be Rs 20,000 crore (Source: Economic times).

The change in trend shows the inclination of retro parents to fall for their kid's "requirements" for branded wear and other compliances to follow. Majority of this is the due to the development of peer pressure or to out shine from the rest and why shouldn't they be having these brands when their parent's average monthly income (in Delhi itself) was much higher than 50,000 in 2006!!(Source: Times of India). I wonder what it possibly is now...!! No wonder we find the branded school brats all around these days..

Branding got synonyms in the beverage industry

My interest in advertising probably started when i was young enough to really understand what advertising was really all about. The first time i really got attracted was when i saw the rivalry in the beverage industry. More or less they were admired by all the segments of the society including the one's who didnt like drinking them at all. One thing that really tricked me into thinking deep about those big guns was the cracking ideas that they floated on televisions within a flash of second to prove the winner in the never ending race. What was really thought capturing was the battle they continued for over 10 decades and the kind of name and fame they have gained that today branding and the top beverage companies are totally interlinked and ment to continue being considered synonymns.

Surprisingly one never thought that two products in the same league would bask into the top names of branding just by building a never ending rivalry. Despite it being never ending, the kind of impact it shares amongst the masses is colossal. My personal experience(to know what ad are created for) i believe is the same for a large section of the young adolescents despite it got nothing to do with their understanding of taste and preferences which they probably developed when they were yet to take their first step but i guess that's what branding is all about. If they cant understand you, atleast let them remember you! Hats down to the branding experts in these brands, they bought synonyms for branding out of their products. Cheers to all!!