I have been using the e-mail services for nothing less than 10 years rather i should say my personal mail id has been active since i was mature enough to understand the purpose it offered. My interest in mailing grew more when my elder brother went to U.S. for his official trip and that is when i really started using the mailing facility.
Since the day i started till date i am still in a dilemma that if the main purpose of providing a mail id is to offer e facility for staying connected with the world or to begin a day with the latest update of one's winning a million dollars lottery in a trillion of customers(where surprisingly another million fall into the same lucky ones category!) ;). Thanks to the latest email viruses one cant even trust his/her personal mail boxes (My dad was the latest soft touch for the same). Ironically it was a very important mail disclosing some details of my bank account "which never existed". I forwarded the mail to dad and rest is history!
My simple point here is that these spam dont seem to be attracting the attention of a customer who is either expecting an important mail or he wishes to convey something to another person and all he gets in the end is a bulk of mails conveying him that he can now get married to the most eligible female on net or he is the luckiest person as we have found like-minded people who are exactly like you!
Opt in emails is the best way to minimize the hassle caused to a potential customer who would login only to find his requirements in his mail box rather than some never ending spam mails to pester him which leads to deleting them directly without even reading them. My personal suggestion is that forced marketing just leaves negative vibes in the potential customer so instead of making a million people lucky for a million one should make only some lucky after they truly show there interest for the same. Peace.
Saturday, October 3, 2009
Thursday, September 17, 2009
Pen is mightier than the sword!
Well i believe every blogger who has newly started writing blogs would start specifically with the topics he is mostly attracted to. Take my example, I love Pens! All varities of them and i am in suppport of the idiom that "Pen is mightier than the sword".
Not only because of the literal meaning but because brands like Waterman have show-cased them like that. I ll personally recommend everyone to once visit the Waterman's website. If you personally have an awe for pens than that's the best website you can check out! Its not just about the quality or the pricing that makes the true value for the product. Looking at its virtual visit for all the varities that it offers and the kind of presentation they have to offer is astounding. Every single piece in display would leave you enticed towards that one. My personal take is that if i would have seen these priceless assets in shops i would have just looked through as we always do while window shopping but i guessed after taking a view of their homepage http://www.waterman.com/ i was just checking my wallet wondering when and how can i own such magnificant master pieces.
P.S. Check out the virtual writing on their webpage. Its better than any website giving any sort of a virtual map or view........!! :)
Not only because of the literal meaning but because brands like Waterman have show-cased them like that. I ll personally recommend everyone to once visit the Waterman's website. If you personally have an awe for pens than that's the best website you can check out! Its not just about the quality or the pricing that makes the true value for the product. Looking at its virtual visit for all the varities that it offers and the kind of presentation they have to offer is astounding. Every single piece in display would leave you enticed towards that one. My personal take is that if i would have seen these priceless assets in shops i would have just looked through as we always do while window shopping but i guessed after taking a view of their homepage http://www.waterman.com/ i was just checking my wallet wondering when and how can i own such magnificant master pieces.
P.S. Check out the virtual writing on their webpage. Its better than any website giving any sort of a virtual map or view........!! :)
Tuesday, September 8, 2009
20,000 crores: No child's play!
Well we might consider children to be a small segment in the society specially in concern with purchasing power but ironically they grab close to 20,000 crore of the market. According to industry estimates, the organised kidswear market in India is around Rs 4,000 crore and it is growing at 20-30%. The Indian kids apparel market is expected to grow to Rs 45,000 crore by 2013, of which branded kids wear is projected to be Rs 20,000 crore (Source: Economic times).
The change in trend shows the inclination of retro parents to fall for their kid's "requirements" for branded wear and other compliances to follow. Majority of this is the due to the development of peer pressure or to out shine from the rest and why shouldn't they be having these brands when their parent's average monthly income (in Delhi itself) was much higher than 50,000 in 2006!!(Source: Times of India). I wonder what it possibly is now...!! No wonder we find the branded school brats all around these days..
The change in trend shows the inclination of retro parents to fall for their kid's "requirements" for branded wear and other compliances to follow. Majority of this is the due to the development of peer pressure or to out shine from the rest and why shouldn't they be having these brands when their parent's average monthly income (in Delhi itself) was much higher than 50,000 in 2006!!(Source: Times of India). I wonder what it possibly is now...!! No wonder we find the branded school brats all around these days..
Saturday, September 5, 2009
Branding got synonyms in the beverage industry
My interest in advertising probably started when i was young enough to really understand what advertising was really all about. The first time i really got attracted was when i saw the rivalry in the beverage industry. More or less they were admired by all the segments of the society including the one's who didnt like drinking them at all. One thing that really tricked me into thinking deep about those big guns was the cracking ideas that they floated on televisions within a flash of second to prove the winner in the never ending race. What was really thought capturing was the battle they continued for over 10 decades and the kind of name and fame they have gained that today branding and the top beverage companies are totally interlinked and ment to continue being considered synonymns.
Surprisingly one never thought that two products in the same league would bask into the top names of branding just by building a never ending rivalry. Despite it being never ending, the kind of impact it shares amongst the masses is colossal. My personal experience(to know what ad are created for) i believe is the same for a large section of the young adolescents despite it got nothing to do with their understanding of taste and preferences which they probably developed when they were yet to take their first step but i guess that's what branding is all about. If they cant understand you, atleast let them remember you! Hats down to the branding experts in these brands, they bought synonyms for branding out of their products. Cheers to all!!
Surprisingly one never thought that two products in the same league would bask into the top names of branding just by building a never ending rivalry. Despite it being never ending, the kind of impact it shares amongst the masses is colossal. My personal experience(to know what ad are created for) i believe is the same for a large section of the young adolescents despite it got nothing to do with their understanding of taste and preferences which they probably developed when they were yet to take their first step but i guess that's what branding is all about. If they cant understand you, atleast let them remember you! Hats down to the branding experts in these brands, they bought synonyms for branding out of their products. Cheers to all!!
Monday, August 31, 2009
All about me, sales and marketing
Well firstly I am not the typical marketing geek who would know every page or every book and the theories written in them I am just an observer who would prefer observing from a distance and understand the story behind the market and its never ending changes.
Ever wondered why people keep saying that they have certain "preferences" and how they change with just a marketing gimmick showing "something away from the norm". Take an example of the Adidas ad featuring Sachin Tendulkar coming down the pitch and hitting a sixer. A simple and straight ad showing the master blaster tearing away his opponent with a simple motto "Nothing is impossible". Well amazingly they did prove that point as it shot up Adidas sales by approximately 40%. What an ad! Even Sprite when initially launched, it positioned itself as a simple drink only to quench one' s thirst to the extent that they didnt even endorse any celeb. They really proved their point and today its one of the best selling drinks across india!
That's what i love about marketing: You just cannot presume the market! Situations change within a fraction of a second and the so called "ideal" strategy planners are the true guards for saving the product's face value. I once visited one of the most reputed advertising firm and saw a message written on the door of its meeting room saying "All our assets go down the elevators every night." Wow. What a thought! :)
Ever wondered why people keep saying that they have certain "preferences" and how they change with just a marketing gimmick showing "something away from the norm". Take an example of the Adidas ad featuring Sachin Tendulkar coming down the pitch and hitting a sixer. A simple and straight ad showing the master blaster tearing away his opponent with a simple motto "Nothing is impossible". Well amazingly they did prove that point as it shot up Adidas sales by approximately 40%. What an ad! Even Sprite when initially launched, it positioned itself as a simple drink only to quench one' s thirst to the extent that they didnt even endorse any celeb. They really proved their point and today its one of the best selling drinks across india!
That's what i love about marketing: You just cannot presume the market! Situations change within a fraction of a second and the so called "ideal" strategy planners are the true guards for saving the product's face value. I once visited one of the most reputed advertising firm and saw a message written on the door of its meeting room saying "All our assets go down the elevators every night." Wow. What a thought! :)
Subscribe to:
Posts (Atom)
