All about me, sales and marketing

Well firstly I am not the typical marketing geek who would know every page or every book and the theories written in them I am just an observer who would prefer observing from a distance and understand the story behind the market and its never ending changes.

Ever wondered why people keep saying that they have certain "preferences" and how they change with just a marketing gimmick showing "something away from the norm". Take an example of the Adidas ad featuring Sachin Tendulkar coming down the pitch and hitting a sixer. A simple and straight ad showing the master blaster tearing away his opponent with a simple motto "Nothing is impossible". Well amazingly they did prove that point as it shot up Adidas sales by approximately 40%. What an ad! Even Sprite when initially launched, it positioned itself as a simple drink only to quench one' s thirst to the extent that they didnt even endorse any celeb. They really proved their point and today its one of the best selling drinks across india!
That's what i love about marketing: You just cannot presume the market! Situations change within a fraction of a second and the so called "ideal" strategy planners are the true guards for saving the product's face value. I once visited one of the most reputed advertising firm and saw a message written on the door of its meeting room saying "All our assets go down the elevators every night." Wow. What a thought! :)